Building Engineering Teams for Loyalty Platform Success

Drop Loyalty · Technology · Scaleup

Drop is an innovative mobile loyalty platform that rewards users for their everyday purchases at popular brands. Their app seamlessly connects with users' credit and debit cards, automatically giving them points when they shop at their favorite retailers including Starbucks, Uber, and Sephora. Following a successful Series B funding round that raised $44 million, Drop needed to rapidly expand their engineering team to support their ambitious growth plans and product roadmap. With headquarters in Toronto and offices in New York, they needed a strategic hiring approach that could help them compete for top technical talent in these highly competitive markets. Drop partnered with GuruLink to develop and implement a technical talent strategy that would enable them to scale efficiently while maintaining their high standards and innovative culture.

Challenge

Scale engineering teams across multiple locations during rapid growth phase

Solution

GuruLink developed a comprehensive technical talent strategy for Drop, beginning with an in-depth analysis of their technology stack, development methodology, and growth objectives. We created specialized sourcing strategies for each role, focusing on candidates with the specific skill sets needed for their loyalty platform. Our team implemented a rigorous yet efficient technical assessment process that evaluated candidates' technical abilities while providing a positive experience that reflected Drop's culture. We coordinated hiring efforts across both Toronto and New York offices, ensuring consistent evaluation standards while addressing location-specific market dynamics. We worked closely with Drop's engineering leadership to refine their employer value proposition, highlighting both the technical challenges and the impact candidates could make at a rapidly growing company. This messaging was incorporated into our outreach campaigns and recruitment materials. Throughout the engagement, we provided Drop with data-driven insights about the technical talent market in both locations, helping them make informed decisions about role structure, compensation, and hiring timelines.

Results